“2014 Think Tank Presentation Session” was held in Wuhan in May 2014 to commend outstanding suggestions. More than 30 suggestions collected were instrumental to conserving corporate resources, improving working environment, enhancing customer satisfaction and boosting business performance.

To provide customers with supreme and unique service, NWDS has unveiled the “Dedicated over 100% to Customers” Campaign. By applying massive creativity on in-store environment, shopping ambience, unique service and VIP experience, NWDS stores will organize activities addressing the above areas from March to June 2014, aiming to deliver a brand new shopping experience and differentiated NWDS-style service to customers. The most outstanding store will be acknowledged accordingly.

NWDS has always focused on the physical and mental health of the employees, and is committed to creating a harmonious working environment. Therefore, the Company launched a staff quality service training program called "Smile Campaign" from September to December, 2012. Through a series of comprehensive staff activities, such as seminar, workshop, video lecture for frontline staffs, the Company is dedicated to provide a good working environment to staff as well as to relieve their work pressure. "Smile Campaign" ended in mid-December. After series of rigorous selection and online voting, 115 Smiling Expert, 6 Netizen-favored Smiling Expert, and the best 3 Smiling Store Managers were eventually elected to recognize their endeavor in providing a cheerful shopping experience for customers.

In April 2012, the Company carried out a selection of “Employees of the Year 2011”, in which 75 outstanding staff were selected and commended via three stages of public voting.