1. Pledge
New World Department Store China Limited (“NWDS”) recognises and understands that customers and website visitors are concerned about the privacy of information. NWDS pledges to comply with the requirements of the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong Special Administrative Region.

This Privacy Policy Statement outlines NWDS’ practices and the choices you have concerning the collection and use of your personal data.

2. Collection of Information
You may be invited to provide to NWDS your personal data on NWDS’ website(s) or through other media on a voluntary basis for different purposes at different times. If you are under the age of 18, you should obtain consent from your parent or guardian before you provide NWDS with your personal data.

3. Log Files
When you visit NWDS’ website(s), the servers of NWDS will only collect data relating to your visits (including but not limited to your IP address, domain name, browser type and access time) but will not collect your personal data.

4. Use of Cookies and other Tracking Mechanisms
When you browse the website(s) of NWDS, cookies will be stored in your computers, mobile phones or other devices for internal navigation and programming only. We may use cookies and other tracking mechanisms described below to track information about your use of NWDS’ website(s) or mobile application(s). We may combine this information with other personal information we collect from you to better serve you and/or maintain your information across multiple pages within or across one or more sessions.

Cookies are alphanumeric identifiers that we transfer to your computers, mobile phones or other devices through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate NWDS’ website(s) or mobile application(s), while others are used to enable a faster log-in process, or to allow us to store and track information about your interests and preferences at NWDS’ website(s) or mobile application(s).

We may also engage third parties to track and analyse non-personally identifiable data from the website(s) or mobile application(s). We use the data collected by such third parties to help us administer and improve the quality of NWDS’ website(s) or mobile application(s) and to analyse usage of the same. Such third parties may combine the information that we provide about you with other information that they have collected. You can edit your browser settings to disable cookies but to do so you may not be able to utilise certain functionality of the website(s) of NWDS.

We may also collect information regarding your IP address, browser type, domain name and access time. This information is used for NWDS’ research purposes. This is unrelated to and separate from your personal data. In rare instances, IP addresses may be used to assist in deterring and/or preventing abusive or criminal activity on the website.

If you interact with NWDS on social media platforms (for example if you follow NWDS’ Weibo or WeChat), NWDS can interact with you and send you messages via these platforms. NWDS will interact with you in accordance with the social media platform’s rules but we are not responsible for how the platform operators collect and handle your personal data. We are not responsible for what the third parties post on our social media accounts.

5. Kinds of Information Collected
For the different purposes in the course of conducting NWDS’ business, you may be required to provide to NWDS your personal data, which may include your name, gender, date of birth, e-mail address, mailing address, contact number, membership number, age, marital status, family status, educational level, occupation, username and password, etc. Details of personal data and information to be collected will be set out in the relevant Personal Information Collection Statement (“PICS”) provided to you upon collection of such data and information.

6. Main Purposes and Uses of Information Collected
NWDS will use your personal data for specific purposes identified in the PICS provided to you when your personal data is collected.

In addition, NWDS may use your personal data for the following purposes:
（a） identifying and verifying your identity ;
（b） ommunicating with you in respect of your use of NWDS’ services, products, mobile application(s) and/or website(s) (as the case maybe);
（c） daily operation and administration including but not limited to account creation and maintenance;
（d）monitoring and analysing usage of its services, products, mobile application(s) and/or website(s) (as the case maybe) to help the further development and improvement of its services, products, mobile application(s) and/or website(s);
（e）research and development in relation to customer behaviour;
（f）information management and database administration;
（g） detection, investigation and/or prevention of activities that may violate our policies or maybe illegal;
（h） collection or recovery of any debt owed by you to NWDS.
7. Accuracy of Information
You may be requested to provide to NWDS certain personal data (particularly relating to your contact information) for specific services. If you fail to provide or update accurate information as requested for each specific service, the provision of such services by NWDS may be affected.

8. Retention of Information
NWDS will retain your personal data for a period no longer than necessary for the fulfillment of the purposes for which they are or are to be used. If you are a subscriber of NWDS’ services, your personal data will be retained for a reasonable period after termination of your subscription for verification and audit purposes. The above is subject to any legal, statutory, regulatory or accounting requirements.

9. Third Party Merchants
NWDS may have on-line stores or some services and/or products which are hosted in the website(s) of NWDS but are operated by third party merchants. If you provide your personal data to the third party merchants in order to use, order or receive any services and/or products from the third party merchants, please note that your personal data is beyond the control of NWDS and thus is outside the scope of protection afforded by NWDS.

10. Third Party Websites
The website(s) of NWDS may from time to time contain linkages to other websites. These other websites are independent from the website(s) of NWDS. NWDS has no control or management over the contents of such other websites or their privacy policies or compliance with the law. You should be fully aware that the provisions of such links do not constitute an endorsement, approval, or any form of association by or with NWDS. NWDS has no control over your personal data submitted by you, if any, to other websites. This Privacy Policy Statement only applies to the website(s) of NWDS. You should read the respective privacy policies of other websites.

11. Service Providers
NWDS may provide your personal data to the people and companies providing services to NWDS in connection with the specific purposes set out in the PICS and paragraph 6 above (“NWDS Service Providers”). In these cases, the NWDS Service Providers are required to use your personal data consistent with the agreements NWDS enters into with them as well as this Privacy Policy Statement.

12. Security of Information
The physical records of your personal data will be stored in secured places with restricted access. The electronic records of your personal data will be stored in the servers of NWDS located in secured places and protected by adequate IT security measures (e.g. encryption for transmission of sensitive data through the Internet in appropriate cases). Only authorised personnel of NWDS (who have been trained to handle your personal data properly and bound by a duty of confidentiality) will have access to these records and servers on a “need-to-know” and “need-to-use” basis.

No data transmission over the Internet or any other public network can be guaranteed to be completely secure, and privacy cannot be assured in your communications to us. You are encouraged to protect against unauthorised access to your password. You are advised to sign out from your account when finished particularly when using a shared computer.

13. Exclusion
NWDS may disclose your personal data as required by law, by any government departments, regulatory authorities, enforcement agencies and courts of competent jurisdiction. NWDS excludes all liability for disclosure of your personal data in this manner.

14. Use in Legal Proceedings etc.
If it becomes necessary for NWDS to take action against you for recovering from you the debt you owe to NWDS, you agree that your personal data can be used by NWDS in identifying and taking legal action against you.

15. Access and Correction of Information and Withdrawal of Consent
You have the right to request in writing to the Legal Affairs Department of NWDS :
a. for access to your personal data held by NWDS (if any);
b. require NWDS to correct your personal data that is inaccurate (if any); and
c. withdraw your consent to the use of your personal data (such withdrawal may, however, affect our services to you).
All such requests will be handled promptly in accordance with the requirements of the Personal Data (Privacy) Ordinance. NWDS may charge a reasonable fee for processing your data access request.

16. Direct Marketing
We cannot use your personal data for direct marketing purposes without your consent. Subject to your consent, we may use your personal data for direct marketing in accordance with the PICS provided to you upon collection of your personal data. You may withdraw your consent any time in by writing to the Legal Affairs Department of NWDS at 5/F, Youyou International Plaza, No.76 Pujian Road, Pudong New District, Shanghai, P.R.C.

17. Change of Privacy Policy
This Privacy Policy Statement may from time to time be updated, revised and changed. Any change, update or modification will be effective immediately upon being posted on website(s) of NWDS. You are advised to check it on a regular basis.

18. Change of Control
If the ownership of certain business of NWDS changes, NWDS may need to transfer your personal data to the new owner of such business so the new owner may continue to operate the business subject to the condition that the new owner shall make use of your personal data in accordance with this Privacy Policy Statement. You will be notified of such transfer and you may decide to withdraw your consent to the use of your personal data.

19. Enquiries
If you have any questions or wish to access or correct your personal data or withdraw your consent to the use of your personal data held by NWDS, please contact the Legal Affairs Department of NWDS at:

New World Department Store China Limited
5/F, Youyou International Plaza, No.76 Pujian Road,
Pudong New District, Shanghai, P.R.C
Attention:
Legal Affairs Department
(Marked Confidential)

20. English Version
If there is any inconsistency or conflict between the English and Chinese versions of this Privacy Policy Statement, the English version shall prevail.