NWDS Human Resources & Administration Department organized "Caring Our Staff" campaign in 2013 to promote harmony between the Company and its staff. The kick-off ceremony of the Campaign was held during the National General Manager Meeting on 24 April which gathered over 70 senior executive from the Company. Following the kick-off, activities including "Management as Care Leader", "Enhanced Welfare Benefits", "Caring for Staff’s Health", "Store Manager as Care Ambassador", "Caring Tea Breaks", "Caring Bank Accounts" and "Caring Role Model", were launched subsequently.

To foster the concept of happy working and healthy living, stores in the South Eastern China Region organized a joint Autumn Staff Sports Day on 13 November 2013. With concerted effort of all staff concerned, the event has been concluded with satisfaction. The Sports Day ran smoothly with great order and received overwhelming response with employees’ keen participation, demonstrating their energy and spirit. Besides cultivating employees’ team spirit and cohesion, the goal of training their body was achieved. The Sports Day is not only an occasion for employees to compete on sports ground, the Sportsmanship and the underlying principle of “Friendship first, Competition second” it delivered were far more important.

In June 2011, the trade union of the Company’s Shanghai area granted urgent relief money to employees of the nine stores in Shanghai who were facing special difficulties. A total of 35 employees received relief from this activity. In May 2011, stores in Northern District initiated to raise the medical expenses for the hospitalized daughter of our employee of Administrative Department of Lanzhou Store. Employees actively responded to such call and offered financial aid for the medical expenses.

NWDS placed “General Manager Mail Boxes” at the staff canteens of all stores and offices and set up an email inbox to create an efficient, democratic and innovative working atmosphere. Dedicated personnel are assigned to periodically collect, record, follow up and reply to correspondence in the mail boxes and the email inbox to stay in touch with the voice of the staff. At the same time, the Company launched the “NWDS New Culture: Creative Operation Concepts Reward Program”, which lasted from May 2011 to September 2012. During this Program, the Company conducted creative concept consolidation activities on different subjects in different periods and give corresponding rewards to pre-eminent proposals. The activities gave all staff opportunities to voice out their thinking, contribute their wisdom and grow with the Group.