NWDS has been actively involved in social welfare activities and has participated in a large number of charitable events taking place in Mainland China and Hong Kong. The Group's effort has been widely endorsed by our customers and the public, and was repeatedly awarded the “Caring Company” logo.
In July 2011, NWDS became the key sponsor for “MSF Day” for the fifth consecutive year. With over 26,000 staff participation, New World Group raised a total of HK$480,000 for the event.
NWDS has always been devoted to philanthropy and caring the community with no boundary constriction. Subsequent to the earthquake and tsunami happened in Japan, NWDS especially designed a Benediction and Hope E-card to extend our heartfelt sympathies and condolences to the Japanese victims. All departments and stores of NWDS were encouraged to disseminate this e-card to customers, working partners and VIP to show support and blessing to the victims.
During Thanksgiving Day, Anshan New World Department Store and Hong Kong New World Department Store - Shanghai Chengshan Branch Store organized thanksgiving activities to deliver warmth to the needy in November 2010. Joint hands with two local organizations, Anshan Store held a Newspaper Charity Sale on 13 November. A total of 600 newspapers were sold on the event day and proceeds of approximately RMB900 were received to donate to children and elders in remote mountainous areas of China. On the same day, Anshan Store and Beijing Morning Post visited an elderly house and an orphanage to deliver a thanksgiving activity, showing NWDS’ care and thankfulness. Hong Kong New World Department Store – Shanghai-Chengshan Branch Store held a charity auction on 20 November 2010. The amount gathered from the auction was donated to a social welfare organization in Pudong, Shanghai.
Various stores donated clothes to Red Cross in Wuhan, child welfare center in Shunyi District, Beijing and home for the elderly in June to August 2010. Six stores in Wuhan organized a clothes donation ceremony to donate clothes valued at RMB 348,447.
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