NWDS sets the month of June as the “Volunteer Month” to further promote the significance of volunteer service. In the first “Volunteer Month”, NWDS responded to the Chinese traditional Dragon Boat Festival and worked with 25 non-profit associations, including Wuhan Huapolu Primary School, Xi'an Huiling Community Services for People with Intellectual Disabilities, Xinyun Children’s Rehabilitation Center and the Hong Kong Federation of Youth Groups, to hold a volunteer activity with the theme of “New World •Watch Me Play in the Dragon Boat Race” simultaneously across the country in June 2014. The activity received huge support from employees in China and Hong Kong. As many as 340 volunteers replicated the classic “dragon boat racing” game with about 900 under-resourced children across the country, contributing about 960 service hours in total.

NWDS has cooperated with about 26 non-profit organizations all over the country to hold a nationwide hula hoop themed Christmas party, “Merry Hula Hooping Christmas”, in 2014. More than 260 volunteers from all stores participated in the event, contributing over 660 service hours and benefiting over 860 children. The event is an extension of the “Sports” portion of the “@Dream Sustainable Development Program” and aims to craft a merry and warm Christmas for under-resourced children and enhance their physical fitness through interesting sports activities.