In September 2014, NWDS held @Dream Sustainable Development Program’s annual performance at Shanghai Jiao Tong University, with the participation of over 700 teachers, students and representatives from different community groups to witness the students’ achievements over the past year. The “@Dream Sustainable Development Program” received country-wide recognition and the highlights of the annual performance were featured on the news channel of Shanghai Television and Fengxian Television unprecedentedly, generating a total of 117 news reports.

Adhering to the spirit of “giving back to society”, NWDS firstly title-sponsors the “NWDS Sowers Action Challenging 12 Hours Charity Marathon 2014”. Entering its 16th year, the marathon has recruited over 2,220 runners to challenge the Wilson Trail and the MacLehose Trail, and raised a record-breaking HKD2.7 million for under-resourced high school students in Mainland China. NWDS supports the marathon in the form of running in the marathon, rendering voluntary services, and making a donation of HKD0.45 million in total. NWDS especially organized the “Half-Hour Parent-Child Sowers Action Hunt Challenge” at all stores on the same day of the marathon to recreate its excitement for Mainland customers. Making use of Weibo, WeChat, physical stores and other online and offline platforms for promotions, over 450 family teams of approximately 1,000 people were recruited.