NWDS has been actively involved in social welfare activities and has participated in a large number of charitable events taking place in Mainland China and Hong Kong. The Group's effort has been widely endorsed by our customers and the public, and was repeatedly awarded the “Caring Company” logo.
10 Stores in the South Eastern China Region collaborated with SAIC Motor Corporation in June 2013 and organized a charitable dinner themed “Exchange‧Love”, in which more than RMB100,000 was raised to subsidize school bus purchase in poverty areas.
NWDS stores organized a large scale donation campaign in March to demonstrate its selfless devotion. NWDS stores in Northern China Region and Central Western China Region held the“Care for Schoolchildren” Campaign from 8 to 24 March to encourage customers donate books, stationaries, notebooks, computers and chesses to under-resourced schoolchildren. In response to the “World Autism Awareness Day” on 2 April, stores in South Eastern China Region launched the “Love Makes the Sky Blue” Donation Campaign from 22 to 31 March. In addition to the donation, the Company especially arranged a splendid caring meal for children from the Autism Welfare Center on 31 March. The campaign has successfully collected approximately 20,000 pieces of school supplies while about RMB 35,000 donations were raised by stores in South Eastern China Region. Materials collected have been donated to relevant charitable organizations and schools for further distribution to the schoolchildren-in-need. The overwhelming result did not only demonstrate customers’ endorsement and recognition in NWDS’ sustainability initiatives, but also successfully motivated customers to render support to under-resourced schoolchildren while promoting resource recycling.
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