"NWDS Green Mid-Autumn Festival - Moon Cake Box Recycling Campaign" was held from September to October, which gained enthusiastic response from customers, and collected a total of about 5,800 moon cake boxes, promoting resource recycling successfully. All the moon cake boxes collected from customers have been sent to recyclers for further processing and the proceeds gathered were donated to charitable organizations. In order to enhance public awareness on resource recycling, themed information boards were displayed in all stores to introduce recycling condition of scrapped metal in the China during the campaign period.

In August, Chengdu New World Department Store and Wuhan New World Department Store - Hanyang Branch Store held barter activities respectively to promote low-carbon lifestyle. The event in Chengdu Store received tremendous support from its staff and had gathered nearly 100 items in total. In addition to applying rating system to all the items, the store also held an auction for some of the popular items. For Wuhan Hanyang Branch Store, its outdoor plaza not only became a hot spot for the traders, a rich variety of goods on display attracted a large number of passers-by to take part into the event.

In order to raise staff’s awareness about the food waste problem, NWDS stores carried out Phase II of the food waste reduction activity from October 2011 to 2012. Apart from staff broadcast and in-store posters, stores made different arrangements for the activity, such as adjusting food portion, deploying supervisors to monitor food consumption at lunch, offering appropriate incentives to staff without wasting food, so as to encourage staff to reduce food waste. To further enhance staff’s awareness on food waste, for instance, Hong Kong New World Department Store- Shanghai Xinning Branch Store and Hong Kong New World Department Store- Shanghai Changning Branch Store held the “Love the Earth, No More Food Waste” activity from January to March 2012. Staff who could clear their plates were given a stamp for redeeming yogurt and milk, encouraging them to cherish food.

NWDS was once again devoted to support to the “Earth Hour” campaign organized by the World Wide Fund for Nature. From 8:30pm to 9:30pm on 31 March 2012, 39 stores of NWDS switched off non-essential lights for an hour, demonstrating the Company’s commitment to reducing carbon emissions and climate change.