All NWDS stores organized "NWDS Green Rewards" from 10 to 19 June to cope with the environmental development policy and mission to promote environmental awareness. All staff members were attired with green color accessories to tie in with the decoration, enriching the green atmosphere of the event. Customers wearing green attires or accessories could take away a green gift upon purchase in store. In the meantime, "Green Casual Wear Day" was held on 10 June at stores. All staff members were encouraged to wear green outfits on that day to empower the green force.

NWDS stores took an active part in afforestation projects in March and April. On 12 March 2011, the China Arbor Day, Chengdu New World Department Store, New World China Land and Chow Tai Fook had put together a team of 30 tree planters and participated in the “Plant A Tree for Wenchuan” tree planting activity at the 12th May Sichuan Earthquake Relics Park in Wenchuan. Additionally, employees of Dalian New World Department Store took an active part in the extensive afforestation project organized by the municipal government on 9 April 2011. They bicycled to the tree planting site and planted trees themselves, putting their environmental ideology into practice.

NWDS cares our environment and surrounding and has long been encouraging its staff to participate in environmental affairs. In order to further boost staff members' environmental awareness, NWDS organized a staff writing competition from November 2010 to January 2011 to invite staff members to connect their daily lives with the environment. All submissions were themed under "environmental protection" and "low carbon lifestyle" in form of text with less than 100 words or image. Apart from special prizes to the winners of the masterpieces, prizes were also given to departments or stores with highest participation rate so as to encourage staff to reflect on the meaning of environmental protection.