(29 September 2016 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in Mainland China, officially entered Yibin City, Sichuan Province on 28 September and opened a brand new managed store, Yibin New World Department Store (“Yibin Store”). Positioned as a trendy lifestyle store for the community, Yibin Store introduces over 100 local and international trendy brands, such as ZARA, H&M, G2000 and Lao Miao Jewelry, etc. and incorporates the city’s largest children’s zone with a rich merchandise and service portfolio. The store is destined to become a new shopping and recreation hotspot in the area.

Yibin Store is located in the Zhongba commercial area in the Cuiping district of Yibin. Standing at the junction of Cuibai Street and Jinshajiang North Road, the new store enjoys excellent transport connections as a neighbour of Yibin train station and Zhongba Bridge. Yibin Store is the only large scale department store within the 3-kilometre radius of Zhongba commercial area; it is a tenant of Ideal City, a complex packed with five-star hotel, prime offices, luxury apartments and commercial streets. Yibin Store is also in close proximity to a number of sizeable communities and supported by a large stream of quality customers with huge growth potentials.

The six-storey Yibin Store covers a gross floor area of approximately 27,000 square metres. It is a trendy lifestyle store where customers can find shopping, recreation and entertainment under the same roof. Yibin Store successfully introduced over 100 local and international brands, including ZARA, H&M, G2000 and Lao Miao Jewelry, which are exclusive within the city. It offers local consumers with an exquisite selection of fashion and accessories, shoes, leather goods, cosmetics, jewelry, sports, children’s and houseware, etc. Targeting the young families in the community, a 4,400 square-metre Cool and Fun Children’s Zone is opened on the third floor of the new store. In addition to providing children’s clothes and baby and infant products, the zone also comes with a gallery, a piano studio, a swimming centre, children’s playground facilities, and a piano corridor infused with sound, light and electronic elements. It is currently the largest children’s offerings in the city, custom-designed to meet the varied needs of young families.

As part of the operations strategy featuring the “NWDS’ Theory of Happiness” and to respond to the personality and consumption needs of local consumers, Yibin Store allocates 40% of its operating area for all-round lifestyle complementary facilities including international themed food and beverage, beauty salon, barber shop, children’s playground and in-door organic farm to take care of the everyday needs of customers. The interior décor features a modern Rococo style with clever use of vibrant colors, exquisite decorations, circular or oval spaces and a naturally-lit atrium. Customers can indulge in a delightful shopping and recreation experience in a warm and cozy environment.

Mr. David Niu, Chief Executive Officer of NWDS, said, “As a historic city in China and a major stronghold in the Chengdu-Chongqing Economic Zone along the Yangtze River Economic Belt, Yibin has very promising prospects. The strategically important Yibin Store is a highlight project in the Company’s plan to expand into third-tier cities in Western China. In the light of citizen’s increasing income and their pursuit for quality of life, we hope the new store can ride on the development opportunities of Yibin to build a stronger business network with our stores in neighbouring cities such as Chengdu, Chongqing, Mianyang and Kunming, which will ultimately augment NWDS’ influence in the Central Western China Region and take better care of the needs of the local community.”

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