(20 April 2015 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in Mainland China, has always paid attention to climate change. To increase customers’ awareness on environmental protection, NWDS stores across the country will “go out” and organize its first outdoor green activity, “Reaching Out to Nature”, to bring customers and VIP members to the field visiting farms and ecological sites to appreciate the beauty of nature during springtime in this April. 

Spring brings new life and April is the best time to get closer to nature. Outing not only makes people relaxed but can also increase people’s awareness on environmental protection. Because of that, NWDS will organize multiple outdoor green activities during “Reaching Out to Nature” period from 25 April to 2 May. The activities include organic farm visits to introduce organic farming and its benefits, and ecological site visits to highlight the significance of environmental conservation. Upon purchase of required amount, customers or VIP members will be eligible to join the above-mentioned activities with their family members in discounted price to explore nature together. To echo with “Reaching Out to Nature”, NWDS will transform its brick and mortar store into country parks with green plants and decorations, mini-farms and gardens, enriching its in-store green ambience. Furthermore, some stores will organize green workshops during the activity period to encourage the public to practice a green lifestyle. Registration will start in mid-April and further details will be available on posters displayed in stores. 

Ms. Rebecca Woo, Corporate Affairs Director and Chairman of Sustainability Steering Committee of NWDS, said, “NWDS has been organizing a lot of in-store green activities such as ‘Green Mid-Autumn Festival – Moon Cake Box Recycling Campaign’ and ‘Earth Hour’ to encourage customers to protect the environment. When it comes to further enhance their green awareness, we believe the most effective way is to bring them to the field to experience nature. Thus, the Company makes a breakthrough to organize this first outdoor green activity ‘Reaching Out to Nature’ which aims to educate customers about natural diversity and to inspire them to have a deeper thought about earth preservation in an experimental and interactive manner. Customers and VIP members are cordially invited to join with their families to enjoy the wonders of nature.”