(13 Jan 2014- Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is pleased to announce its website (www.nwds.com.hk) has been revamped in January 2014. Besides the new design and optimized website structure to make browsing smoother and easier, the website is further enhanced to support multi-media function and all mobile devices, including cellphones and tablets, for users to obtain the latest corporate news in a prompt and friendly manner.

Adopting a simplicity style with clear navigation menu, the new website delivers a sense of refreshment to users and reinforces the Company’s “One-stop Shopping Department Store” position with the choice of splendid shopping and entertainment images. Content is further enriched with the newly-created “Corporate Sustainability” category to highlight the Company’s efforts in “Environmental Protection”, “Community Services” and “Staff Benefits and Development”. Together with the information relating to the Company’s volunteer team and “@Dream Sustainable Development Program”, the new website further advocates our sustainability belief.

The new website has enhanced various technological applications to be in line with the rapid technology development. For instance, in view of the increasing popularity of obtaining information with smartphones and tablets, the new website was built in responsive web design that webpages will be adjusted in response to the size of viewing screen in different devices to make browsing more convenient. Besides, the new website is also designed in accordance with the Web Content Accessibility Guidelines (WCAG) to make sure that the corporate information is easily accessible by all users. Under the category of “Department Stores”, store introduction page has accommodated additional information like store map, store’ Weibo accounts and WeChat QR codes so that customers can click on to interact with the store via social media platforms immediately. The website content is further enriched with new multi-media functions such as photo gallery and videos. Now users can enjoy the Company’s theme song, Something New Everyday, performed by famous singer James Xiao on our website to make browsing more fun.

Mr. Philip Cheung, Managing Director and Executive Director of NWDS said, “New Year is a new start. By launching a brand new website immediately in 2014, we hope to bring something new everyday to our users. To keep abreast of the latest technology development, we have adopted the latest website design with strengthened multi-media function and enriched corporate information in order to enhance corporate transparency as well as delivering a convenient and comfortable browsing experience to users.” 

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