(17 December 2013 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is pleased to announce its first cooperation with Warner Bros., a leader in the global entertainment industry, introducing its renowned cartoon characters, Tom & Jerry, to NWDS' 42 stores during Christmas and New Year. A series of themed activities are launched to bring festive joy to customers. 

The activities will take place from 1 December 2013 to the end of February 2014. With in-store decorations featuring Tom & Jerry, large-scale decorations will also be placed outside selected stores, including Beijing New World Department Store, Beijing New World Liying Department Store and Hong Kong New World Department Store – Shanghai Shaanxi Road Branch Store. Furthermore, a 3D Tom & Jerry themed entertainment zone is set up and various kinds of activities, such as DIY interactive activities, cartoon character visits, etc, are organized outside of the stores. Tom & Jerry-featured gifts are tailor-made as giveaways for and to be redeemed by customers with purchase. 

Warner Bros. Entertainment Inc. is one of the most influential movie corporations in the world, producing a vast number of significant cartoon movies. Many of its cartoon characters have become superstars. Tom & Jerry are two senior ones which have been popular in China for six decades since 1950s. Recognizing the large impact of Warner Bros’ cartoon characters in China consumer markets, NWDS partners with Warner Bros to realize a joint cooperation between two leaders in their respective industries to create win-win. 

As one of the largest owners and operators of department stores in the PRC, NWDS has been dedicated to innovation for 20 years since its establishment. It succeeds to grasp the market trend and serve customers’ need, continuously enhancing their shopping experience. 

Mr. Pius Chan, Chief Operating Officer of NWDS said, “Cross-industry cooperation has been the latest trend in department store and retail industry. No matter partnering with game corporations, internet companies or movie corporations, NWDS aims to enrich the shopping experience of our customers. Christmas and New Year are time for celebration; we are delighted to cooperate with Warner Bros. to provide our customers with a vivid festival. This joint activity is merely the beginning of an in-depth cooperation between the Company and Warner Bros. We will further explore cooperation opportunities in different areas in the future, aiming to introduce more cartoon characters to our stores to interact with our customers in a deep and diverse manner, bringing a brand new entertainment and shopping experience to the public.”

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