(30 April 2013 - Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is pleased to announce the grand opening of a new managed store, Yanjiao New World Department Store ( “Yanjiao Store”), in Sanhe City, Hebei Province on 28 April. The new store is the first and the only large-scale integrated department store in Yanjiao as well as the East of Beijing, creating a desirable shopping destination for local community. The store soft-opened on 18 April 2013. 

Yanjiao New World Department Store is located in Yanjiao Economic and Technological Development Zone, Sanhe City, Hebei Province, where is the nearest new town from the Capital. Being adjacent to Jingtong Expressway, Shenwei North Road, Jingping Expressway and is only 30km and 25 km away from the centre of Beijing, Tiananmen Square and the Beijing Capital International Airport respectively, Yanjiao is growing to be a core district of the Central Capital Economic Circle. In light of its geographic advantage and well-established infrastructure, it has become one of sought-after homes for Beijing citizens in recent years. The store is situated in Xin Le Hui Shopping Plaza, a gigantic commercial complex in the area with a construction area of about 210,000 sq.m. featuring with a large supermarket, a cinema and a pedestrian street, and is surrounded by residential buildings and service apartments. Situating in such a comprehensive business environment is bound to draw people from all walks of life. 

With a Gross Floor Area (“GFA”) of about 32,000 sq.m., the 4-storey Yanjiao New World Department Store is a living gallery fusing shopping, lifestyle and entertainment under one roof. The store introduces over 400 domestic and international well-known trendy brands while 70% of them are debuted in Yanjiao and the East of Beijing. The store provides a diverse merchandise portfolio of apparel, cosmetics, jewelry, watches, digital products, sports and household items, delivering the most cutting-edge, trendiest and chic shopping and entertaining experience to Yanjiao customers. Complementary facilities, such as gourmet restaurants, children’s playground and electronic game centre are also accommodated to fulfill diverse shopping and lifestyle needs for people at different ages. 

With the philosophy of “Customer Comes First”, NWDS is committed to providing attentive service to our valuable customers and VIP members. There is a VIP service centre in Yanjiao Store to provide a wide range of exclusive VIP services including gift wrapping, baby trolley lending and provision of first aid box etc. VIP members can also enjoy free internet connection, mobile phone charging service and be able to watch LED television at Platinum Lounge inside the centre. Echo with the government’s environmental protection policy, Yanjiao Store has incorporated various elements of the nature, such as butterfly, flower, rainbow and forest into its interior design, creating a lively and relaxing shopping ambience to advocate green living while fully demonstrates NWDS’ pursuit of “Enriching Lives. Enhancing Character”.

Mr. Philip Cheung, Managing Director and Executive Director of NWDS said, “Yanjiao neighbors on Beijing and thus it has been an important area of the East of Beijing and an Imperial Palace since ancient times. Possessing great geographic advantage, Yanjiao has undergone rapid economic development and formulated a high-tech cluster in recent years, thus contributing the biggest portion to Sanhe City’s gross production and acting as a connecting hub between Hebei Province and Beijing. Following the commencement of M6 railway, distance between Beijing and Yanjiao will be further shortened and an increase of Beijing consumers is expected to translate into a significant consumption potential to Yanjiao. Being the first and the only large-scale department store in Yanjiao and the East of Beijing, coupled with the Company’s operation strength in Capital region and innovative marketing strategies, the new Yanjiao managed store is bound to be a new shopping hot spot in the East of Beijing. It will not only accelerate the Company’s expansion in Hebei Province, but also to be in line with our “radiation city” expansion strategy to help build a jointed retail network in the Northern China Region with other stores in Beijing and Tianjin, further enhancing the Company’s influence in the corresponding region. ”

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