(27 December 2012 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is pleased to announce the grand opening of a self-owned store, Yancheng New World Department Store (“Yancheng Store”) on 21 December 2012. The new living gallery with gross floor area (“GFA”) of about 54,000 square meters (sq.m.) is bound to be a new shopping hot spot in town. 

Yancheng New World Department Store is located in Yancheng town center, Xianfeng Island, where has been a popular trading hub for centuries. After a comprehensive plan of revitalizing the old district, Xianfeng Island has transformed into a modern urban complex featuring residential, commercial and tourist functions, and is believed to be one of most vibrant and trend-setting business districts in Yancheng. The new store is situated in Fashion Island, the largest integrated commercial complex in Yancheng, and enjoys convenient transportation with nine bus routes running between the premises and the rest of the city. With a construction area of 160,000 sq.m., the first phase of Fashion Island features a large supermarket chain, a cinema, a children's theme park, a KTV chain and other facilities. Yancheng Store is surrounded by Jianjun Road Commercial Street, hospitals, schools and tourist attractions, which can generate huge traffic with a tremendous consumption potential.

The 6-storey Yancheng New World Department Store is the signature department store in Fashion Island with a GFA of 54,000 sq.m. Fusing the operation models of a shopping mall and a conventional department store, Yancheng living gallery aims to serve people from all walks of life by fulfilling their diversified daily and lifestyle needs. The outlet not only introduces more than 200 domestic and international trendy brands, and provides a rich merchandise portfolio of apparel, cosmetics, jewelry, watches, sports, electronics and household items for Yancheng consumers, it also dedicates 30% of its operating area for complementary facilities and gourmet restaurants from all over the world, offering customers a truly one-stop shopping experience. In addition to the wide array of commodities, Yancheng New World Department Store provides a stylish and comfortable shopping environment for customers with a spacious foyer, a nature-inspired interior design and an idyllic customer lounge, advocating for green living and raising public awareness on environmental issues at the same time. Furthermore, Yancheng New World Department Store also provides a wide range of exclusive VIP services including shopping discounts, free parking, gift-redemption bonus points and VIP lounge to strengthen the dignity and loyalty of its VIP members.

Mr. Philip Cheung, Managing Director and Executive Director of NWDS said, “Since the Company has opened its first South Eastern China outlet in Ningbo in 1998, our business quickly blossomed in Shanghai area and currently operates 10 outlets in the city. Through implementing the “radiation city” and “multiple presences within a single city” expansion strategies, the Company gradually radiates our business from core cities to the surrounding second-and third-tier cities with business potential. Yancheng New World Department Store not only enhances the Company’s influence in the Jiangsu and Zhejiang region, but also helps to build a jointed retail network in the South Eastern China Region with other stores in Shanghai and Nanjing. Being the largest one-stop living gallery in Yancheng, together with our operating strengths and creative marketing activities, Yancheng New World Department Store is bound to be the inevitable choice for leisure and shopping to all. ”

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