(22 November 2012 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, presents the nationwide VIP Day activities to mark an important milestone of approaching its 20th anniversary. 

From 22 November to 25 November 2012, the nationwide VIP Day is launched simultaneously in 39 NWDS stores covering 17 cities in China, which is the largest VIP event since the establishment of the Company. “VIP Banquet”, the kickoff event for the VIP Day will be held exclusively for NWDS VIP and co-branded credit card VIP members in the evening of 22 November, introducing exciting activities such as lucky draw, cash discounts and the opportunities to get free gifts upon spending of a specific amount. 

At the same time, NWDS’ co-branded credit card partner Bank of Communications gives full support to the VIP Day by offering a number of exclusive privileges and benefits with a total value of more than RMB400,000 for NWDS and Bank of Communications Co-branded Credit Card members for four consecutive days during the event period. For example, Bank of Communications credit card holders will be offered two special gifts from the bank and NWDS respectively with purchase of RMB588 (on a first come, first served basis) while spending over RMB2,000 can receive a RMB120 NWDS cash voucher. Furthermore, additional bonus points will be rewarded to those credit card holders who apply for NWDS VIP card during the Bank of Communications event session on 23 November. 

In addition to the nationwide campaign, all NWDS stores in the three regions have launched a series of gimmick activities* during the VIP Day, so as to reward local customers. The activity highlights for the Northern China Region include “60 Hours Non-stop Mega Sales” in Beijing Store and lucky draw with no consumption threshold jointly launched by the six stores in Beijing for a chance to win the prize of over 1,000 bicycles, etc. For the South Eastern China Region, the ten stores in Shanghai will give away presents with a total of value RMB200,000, and VIP members can enter the intelligence contest for a chance to win MAXUS automobile and high-end home appliances. For the Central Western China Region, the six stores in Wuhan provide a RMB10,000 NWDS cash voucher for property buyers of New World China Land and launch joint promotions activities with eight banks.

To tie in with the Company’s 20th anniversary celebration and commitment on sustainability, a series of public relations and environmental conservation activities with a theme of "20" will be carried out in the stores during the event period. In which all stores will hold "My Youth, My 20’s" mini-blog activities, inviting fans to share memorable things in their youth. In “Discovering Micro-Charity” activity, the stores encourage fans to upload environmental protection pictures and stories of themselves and their friends to mini-blogs. All participants of the above activities will have the opportunity to win fabulous prizes.

Mr. Philip Cheung, Managing Director and Executive Director of NWDS said, “The Company has been recognizing the importance of maintaining and developing VIP membership. Apart from improving shopping environment such as enhancing VIP room and complementary facilities, we emphasize on providing tailor-made services and innovative marketing activities. The Company is approaching 20th anniversary with the support from customers over the years. Therefore, we organize this nationwide VIP Day to reward our customers. We will work towards this direction in the future and maintain our long-term objective of strengthening VIP members’ loyalty and privileges.”

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