(25 October 2012 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is pleased to announce the satisfactory completion of “The 2nd NWDS Spokesperson” Guessing Contest on 25 October and its Unveiling cum Contract Signing Ceremony was held at Hong Kong New World Department Store-Shanghai Shaanxi Road Branch Store on the same night and announced that its hot candidate Ying Jilie has succeeded to the Spokesperson throne. The Closing Ceremony of NWDS Chief-Sponsored Movie “Love is Coming” was held at the same time, in which movie producers Daniel Feng and Andy Chin, director Hua Ming, starring Wallace Zhong and Olivia Wang, and the three NWDS Spokesperson candidates Feng Qier, Wei Weier and Ying Jilie all attended, creating a greatly living scene.

“The 2nd NWDS Spokesperson” Guessing Contest, entitled “Guess Guess Guess”, invited the public to take a guess on who is the real NWDS Spokesperson among the three shining, pretty and young candidates. To fully showcase their characters and acting talents, the Company especially arranged them to play a role in a micro movie called “Fall in Love”. A wide range of audiences were moved by their prema performances since the related videos were premiered on various leading video sharing websites. Not only the candidates have become rising stars, the Guessing Contest has aroused a lively public discussion and created huge response. During the event period, the candidates have visited NWDS stores for talent shows and interactive games with the audiences to further impress the public and thus gaining more support. Attracting a cluster of their fans on site, the store ambience was overwhelmingly heated. Since the launch of the Guessing Contest on 27 September, over 300,000 votes were cast in the short period of some twenty-day time. Participating in the Guessing Contest not only test their insight, those who made a remarkably good guess would have a chance to win over 4,000 pieces of prize, including luxury jewelry, shopping vouchers and extra bonus points, with a total value over RMB 430,000.

Ying Jilie has been the most popular candidate in the Guessing Contact and her vote has always outnumbered the other two candidates’, and finally received over 110,000 votes. As Ying Jilie revealed to the real NWDS Spokesperson, the result was aligned with the public aspiration. Ying Jilie was once a flight attendant and entered the entrainment industry with plenty acting opportunities for her Yang Mi look-alike appearance. She has participated in the television dating show “One in a Million” and gained tremendous popularity on the Internet, and became one of the most popular female guests in the show. Her melodious voice was one of the most impressive features and she was hailed as “Hatsune Miku” by the internet community. Underneath her outstanding appearance, Ying Jilie is a modern girl who has the courage to express herself and seek her own happiness in a proactive manner, which coincides with the image of New World Department Store. In the coming two-year tenure, Ying Jilie will shoulder the important responsibility to promote NWDS’ image of “Enriching Lives‧Enhancing Character” as well as delivering the trendy and personalized living attitude. 

In addition, the shooting of NWDS chief-sponsored urban romantic comedy has come to an end after more than a month production in full swing. Movie producer, director, leading actors and the newly selected NWDS Spokesperson attended the closing ceremony altogether, which was held at the same time with the Spokesperson Unveiling Ceremony. The leading actors Wallace Zhong and Olivia Wang also lively shared the interesting bites happened during the film making with the audiences. “Love is Coming” is a refreshing and romantic urban romantic comedy that depicts the journey searching for love of several young people under the backdrop of NWDS. During the shooting period, the Company organized exclusive visits to the crews and the activities received overwhelming response. The VIP members, who had seized this rare opportunity to be with the movie stars in such minimal distance, were very excited and had a very memorable day. This most anticipated movie will appear on the big screen during Valentine’s period in 2013. 

Commenting on the series of celebration activities prepared for the coming 20th Anniversary, Mr. Philip Cheung, Managing Director and Executive Director of NWDS said, “Year 2013 is a big day to the Company. To express our sincere gratitude to our customers for their long term support, we have heartedly planned an array of cerebration activities to mark the occasion while this Spokesperson Guessing Contest and movie sponsorship have laid a good beginning. Striving to share this happy moment with the public, our activities especially feature interactive sessions like public voting and movie crew visits, and we have produced our own micro movies and widely utilized video sharing platforms for promotional purpose for the first time. These initiatives delivered desirable publicity results and further promote the Company’s spirit of striving to be a pioneer in fashion and trend successfully. With the announcement of new NWDS Spokesperson and the movie entering its final production stage, we will continue to supply more surprises to our customers and create more talks of the town.”

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