(28 September 2012 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is pleased to announce that the Company started “The 2nd NWDS Spokesperson” Guessing Contest on 27th September to kick off an array of celebration activities for NWDS’ 20th anniversary in the coming year. 

“The 2nd NWDS Spokesperson” Guessing Contest, entitled “Guess Guess Guess”, the 3 shining, pretty and young candidates, namely Feng Qier, Wei Weier and Ying Jilie, made their first appearance by publicizing their photographs and relevant information at all NWDS stores and its dedicated webpage (star.xinbaigo.com), inviting the public to participate into the guess of who is the real NWDS spokesperson that is the best in line with the Company’s motto of “Enriching Lives‧Enhancing Character”. The 3 candidates will be arranged to take part in the filming of a romantic micro movie called “Fall in Love” for the ever first time. The tidbits and movie itself will be debuted on NWDS’ dedicated webpage, major video sharing and social media websites and at NWDS stores in late September and early October respectively, and their performances in the pure love story will inevitably be highly expected. On top of that, the candidates will visit selected NWDS stores in person and take part in interactive activities like talent performances to fully showcase their youth, style and characters. The real spokesperson will not only win a 2-year NWDS spokesperson contract, but also secure to play a role in a romantic comedy “Love is Comming” sponsored by NWDS along with A-list movie stars including Wallace Zhong, Olivia Wang and Zhang Li etc. 

During the contest period from 27th Sep 2012 to 21st Oct 2012, general public can cast their votes for their favorite candidates at all NWDS stores or the dedicated contest webpage to gain the opportunities to win a lucky draw prize or a NWDS e-Shopping Platform RMB 200 cash voucher that will be drawn daily in the respective voting platforms. NWDS VIP members can earn extra bonus points if they can present a receipt while conducting voting at stores and are eligible in winning the exclusive visit opportunities during the filming of the movie. All participants who guess the real spokesperson right have a chance to win fabulous prizes worth over RMB 350,000 in total, even attending the closing ceremony of the movie “Love is Coming” that will be held at the end of October, drawing himself closer to the movie stars. 

For “The 2nd NWDS Spokesperson” Guessing Contest, Mr. Philip Cheung, Managing Director and Executive Director of NWDS said, “The Company has strived to provide personalized products and services, and a unique shopping experience to our customers since its establishment in 1993. In support of our Rebranding Program, we were the first to organize a nationwide Spokesperson Contest, which tied in with our “Pioneer” strategy and became a heated topic in town in 2009. In the blink of an eye, our 20th anniversary is approaching. The Company has grown exponentially over the years and currently operates 39 stores in over 18 major cities in China. Thus we have planned a series of celebration activities for the 20th anniversary, sharing our joy and happiness with our privileged customers whom have witnessed and contributed to our success along the journey. The contest continues our precedent success and the new spokesperson will assume the responsibilities to further reinforce the corporate image of “Enriching Lives‧Enhancing Character”. Entering into a new era, the Company breaks ground on the new path and encourages public participation in this Guessing Contest to further enhance the interaction with our customers, which also represents our determination to seek changes from time to time to constantly deliver surprises to our customers.”

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