(28 September 2012 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, launched a brand new Android App on 26th September and will introduce an iPhone version during November, enabling smartphone users to receive the latest shopping privileges and promotions from all NWDS stores anytime, anywhere, and to grab hold of the latest best deals in their palms.
With the increasing popularity of smartphones, NWDS makes good use of mobile technology to develop products and services that cater for the needs of trend-conscious customers. NWDS App is a personalized information platform. Upon free registration, users can browse the shopping privileges available in their nearby NWDS stores according to their sign-up locations, and check out details of NWDS signature events including “Non-stop Mega Sales”, “Stamp Collection” and “VIP Day”. At the same time, stores in different regions will send push notifications to their respective users so that they can obtain a wide range of special offers at ease.
Other than the convenient reception of best deals, NWDS App is also equipped with the latest interactive features such as QR code. App users can download exclusive coupons by simply scanning the QR code available on NWDS marketing collaterals with their smartphones and tablets. Also, logging in NWDS App not only enables them to browse “Best of New World” magazine, but also downloads wallpaper, checks NWDS retail network, corporate message and other event details, and shares them with friends via email forwarding or uploading into social media websites with a smartphone.
NWDS App is available for download in iPhone and Android platforms for free by simply searching “New World Department Store” in iPhone App Store or Google Play Store. Users who have completed the downloads successfully stand a chance of winning prizes including NWDS e-Shopping Platform cash voucher, Gloria Jean's Coffee, ABLE JEANS RMB 100 coupon, Caste Wine etc. To celebrate the launch, the Company will organize a lucky draw every month to reward a lucky App user with a prize of an iPhone, iPad or Samsung smartphone on his own choice to ultimately experience the convenience brought by NWDS App.
Mr. Philip Cheung, Managing Director and Executive Director of NWDS said, “With the rapid development of communications technology, a growing number of consumers access to information via their smartphone devices. NWDS has been make good use of social networking sites, forums, text messages and other communication platforms to spread out our words. Shanghai-Hong Kong New World Department Store successfully launched a mobile App for “Non-stop Mega Sales” activities in the past, and proved it to be an effective publicity tool. To carry on our precedent success, the Company launches a more user-friendly NWDS App with enhanced functions, to provide customers with the latest shopping privileges in no time. In future, we will keep abreast of the latest technology, to keep the App functions up-to-dated and develop more interactive features, in order to maintain seamless connection with our customers at all times.”
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