(30 April 2012 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, announced that a series of “NWDS X Hong Kong Ocean Park - 2012 Happy Journey” activities, the joint promotions with Hong Kong Ocean Park (“Ocean Park") will be held at the end of April to December, providing customers especially young people more pleasant shopping experience.

Firstly, a grand opening of “NWDS X Hong Kong Ocean Park - 2012 Happy Journey" will be launched in two cities Kunming and Taizhou from the end of April to May. During the event, customers who come to the above NWDS branches can take photos, play games and join other interactive activities with the iconic characters of Ocean Park. At the same time, customers who spend a specified amount in these NWDS branches will receive an Ocean Park Adult Day Time Ticket, Ocean Park travel vouchers, as well as Ocean Park souvenirs. In addition, customers can also participate in lucky draw, get the chance to win the prize of $5,000 Hong Kong Ocean Park Travel Awards. Furthermore, NWDS will hold interactive games on its Mini-blog synchronously, internet users not only have opportunity to join the lucky draw to win fabulous prizes, but also can experience the joyful atmosphere of the activities at home.

As a world-renowned theme park, Ocean Park has been named one of the "10 Most Popular Amusement Parks in the World" by Forbes in 2006. In the past 35 years, the park featuring a diverse selection of world-class marine attractions and thrill rides has served over 105 million guests. With a gradual increase of Mainland China tourists in recent years, Ocean Park has gradually strengthening the promotion in Mainland China market. The Company therefore takes this opportunity to launch “NWDS X Hong Kong Ocean Park - 2012 Happy Journey”, and planned to continue the activities at NWDS branches in Shanghai, Changsha, Nanjing, Beijing, Chengdu, etc. in June to December 2012 after the completion of the activities in the first two cities. 

Mr. Philip Cheung, Managing Director and Executive Director of NWDS said, “The Company has been putting high emphasis on bringing distinct shopping experience to our customers. In 2011, we introduced the first-ever “Super Stars’ Memorable Collections Exhibition” in 5 cities across China, which has received enthusiastic responses from the customers. This year, we make extra efforts on cooperation with Ocean Park to organize activities in several cities in Mainland China, offering refreshing shopping experience for customers from different regions. In the future, NWDS will continue to cooperate with various internationally renowned institutions to bring more shopping fun for customers. "

Ms. Rosalind Siu, Sales Director of Ocean Park said: “We are very pleased to cooperate with NWDS in this promotion. We hope to encourage and offer opportunities for more Mainland China tourists and micro-blog fans to visit Ocean Park, experiencing our recently introduced new attractions, including “Hong Kong Jockey Club Sichuan Treasures’, ‘Old Hong Kong’ and “Thrill Mountain’ ,etc., enjoying a unique journey of entertainment, conservation and education"

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