(27 April 2012 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is going to hold “Cinderella’s Shiny Glass Slipper” promotion activities and reward the members of Crystal High Heels Club with a limited edition customized handmade Swarovski crystal IPHONE 4/4S case, further enhancing the concept of "NWDS - Shopping Paradise for Shoe Lovers”
Speaking of glass slipper, at first thought we may think of the story of Cinderella. In 2012, Cinderella does not need to rely on magic from the witch to meet with the prince, NWDS can help the ladies turn into Cinderellas. From April to June 2012, the stores of NWDS will launche "Be a Cinderella” promotion activities, providing special offers on footwear, clothing, makeup, skin care products, health care food, gold and diamond jewellery, etc. Members of Crystal High Heels Club or customers who join the club during the promotion period can enjoy additional privileges to experience and discover Cinderella's magic moment.
In coordination with the theme of“Cinderella’s Shiny Glass Slipper”, all the stores of NWDS have planned a series of exciting activities, in which“Cinderella– Shop for the Best” is the highlighting activity. The event especially presents the limited edition customized handmade Swarovski crystal IPHONE 4/4S case by NWDS for those Crystal High Heels Club members with highest cumulative spending on shoes, maximum purchase of shoes by quantity and highest frequency of shoes purchase. At the same time, members of Crystal High Heels Club will be offered exclusive lucky draw opportunities on footwear.
Since the establishment of Crystal High Heels Club, the stores have constantly launched diversified footwear related activities, such as Shoes Crazy Sales, Stylish Shoes Auction and Old Shoes Makeover etc. Furthermore, members can participate in various competitions organized by the stores periodically, for example, Trendy Shoes Design Contest, Fabulous Shoes Pro Competition and Super High Heels Challenge etc. Besides sending latest news of new arrivals in the store quarterly, helping the members cling to trends of fashionable shoes to make sure they will not be missing any of the latest products, the stores also provide various exclusive privileges to members of Crystal High Heels Club, which include special birthday discount on shoes items, shoes maintenance services, feet treatment, nail polish and feet health examination etc.
Mr. Philip Cheung, Managing Director and Executive Director of NWDS said, “We are very excited to see people’s enthusiastic response on the promotion activities of NWDS Crystal High Heels Club. The Company has been placing high importance on the maintenance of VIP membership, therefore set up the Crystal High Heels Club on top of the three VIP clubs in 2011, with the purpose to attract shoe lovers pursuing fashion and with high consumption power. Through the promotion of Crystal High Heels Club and continuously strengthen our footwear products, we hope to bring our customer distinct shoes shopping experience and thus achieve our slogan "NWDS - Shopping Paradise for Shoe Lovers”, striving to stand out from the competitors.”
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