(23 December 2011 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, revealed the seven winning designs of“7 Moods of a Week─NWDS VIP Card Design Competition”. The winning creations will be used for the upcoming new NWDS VIP card designs, allowing customers to be the Company's VIP Card designer for the first time.

With the theme of “7 Moods of a Week” that symbolizes different moods while shopping in NWDS everyday in a week, participants demonstrate various distinct ideas for the VIP card design. Since the enrollment started on October 28, there were a total of 2,035 entries collected from all stores across the nation in just a month. Among them the top 30 designs have been selected from all stores of NWDS to enter the final round competition. There were two parts of evaluation in the final round competition: the public polling in the stores and on NWDS E-Shopping Platform (http://www.enwds.com) as well as evaluated by the management team.

In order to let more people to participate in the event, the Company especially arranged a lucky draw for all the customers who participated in the polling. The prizes included NWDS shopping vouchers or special gifts, thus attracted a lot of customers to vote in the stores for their favorite designs. During the voting period from 10 December to 18 December, a huge crowd of people was drew to the stores, finally there were a total of approximately 595,000 people have made the vote through the stores and online platform. The seven winning creations will become the designs of the seven different versions of NWDS VIP card. New VIP members can make a choice according to their preferences when joining the membership. The winning designs and creative rationales are as below:

Award Award Winner/ Designer Creative Rationale

Prize

Gold  

Ouyang Lisha Using cat as the design element, with cat’s light figure and graceful movement, implying that fashion can bring us joyful and elegant feelings.  The design consolidated different temperament of cats, showing the unique personality and the extraordinary taste of the stylish young generation. RMB 3,888 NWDS shopping voucher

Silver  

Wang Yansheng The design shows the beauty of youth through the colorful layout. RMB 2,888 NWDS shopping voucher

Bronze  

Liu Yang Three simple shapes with different colors imply personality, fashion and life, symboling every VIP cardholder can have fun from the free interaction between these three factors. RMB 1,888 NWDS shopping voucher

Excellence  

Cai Min Stylish and elegant pure color, accompanied by fireworks-like pattern that filled the surface of the card, bringing an enthusiastic and happy shopping mood. The elements of fashion, clothing, shoes and accessories, etc. stressed the theme properly. RMB 388 NWDS shopping voucher

Excellence  

Zhong Bo You will have different surprise, when go to NWDS every time, and you never know what surprises are waiting for you next time. Every detail in the stores reflects her dedication and caring, that makes the unique different between NWDS and other department stores. RMB 388 NWDS shopping voucher

Excellence  

Xu Yuanbo The radial colors match perfectly with the VIP text and the black background makes the card even more sharp, grand and stylish. RMB 388 NWDS shopping voucher

Excellence  

Han Jing The card use bar code as the design element and mix with different colors to express a variety of colorful mood. The English words embedded to the bar code reflect the idea of "Enriching Lives ‧Enhancing Character” . RMB 388 NWDS shopping voucher

Mr. Philip Cheung, Managing Director and Executive Director of NWDS said, “We are very excited about the public’s enthusiasm for joining the competition and polling. This ‘7 Moods of a Week─NWDS VIP Card Design Competition’ allowed customers to design their own VIP card, as well as strengthening NWDS’s image of a department store that cares about customers’ needs and integrated into public life. On the other hand, it also marked initial success for the launch of the new NWDS VIP card without consumption requirement. By launching the brand new VIP card without consumption requirement, more customers especially younger generation will become the Company’s VIP member to enjoy numerous VIP privileges offered by NWDS. In future, the Company will continue to strive on VIP membership maintenance, VIP base expansion and VIP system optimization.”

The Company has been placing high importance on VIP member services. By becoming NWDS VIP, the members can join the gift redemption program with bonus points, participate in diversified VIP activities. Besides VIP card, NWDS has set up a three classes VIP system, namely Diamond, Platinum, Gold. Customers who spent a specific amount in the stores can apply for the Gold VIP card, enjoying a 10% discount for merchandizes of the department stores, 5% discount for that of the supermarkets (exclude specific products) and a series of premium services. Gold VIP card members can be upgraded to Platinum VIP card members upon the consumption of RMB50,000 within a year, enjoying a 12% discount for the department stores and 5% discount for the supermarkets (exclude specific products). Platinum and Gold VIP members who reached a specific amount of annual consumption and being invited by the stores can become Diamond card members, in addition to the Platinum members’ privileges, the Diamond card members can also enjoy exclusive upgraded member services.

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