(30 November 2011 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is going to put up a unified themed large scale decoration for the three consecutive years during Christmas and Chinese New Year (“CNY”) period. Named as“X’mas Merry-go-round”, the decoration that combines carousels and Christmas tree will be set up in five stores of five major cities in China. At the same time, the stores will organize a series of activities including "How many horses can you spot?" in order to create a delightful shopping environment with an atmosphere of carnival and Christmas for the customers.

Unlike traditional Christmas tree, NWDS’s Christmas decoration this year is based on the design theme of “Christmas Merry-go-round”, having a tailor-made carousel as the bottom of the Christmas tree. Covered by numerous shiny lightings of different sizes, there will be a huge purple Christmas tree standing at the centre of six colorful, high-spirited carousels that are sparkling, intoxicating and very much fairy tale styled. The Christmas decoration of great momentum with a size of 10 meters high, 5 meters wide is expected to become the local city’s landmark for festival celebration. In addition to experiencing strong Christmas atmosphere, customers who come to the stores of NWDS will feel like entering to a Christmas carnival where they can take pictures and enjoy an exciting shopping trip.

From 1 December 2011 to 26 December 2011, the unifying themed Christmas decoration will be displayed in five stores of five major cities in China, including Shanghai-Hong Kong New World Department Store-Wujiaochang Branch Store (“Shanghai Wujiaochang Branch Store”), Tianjin New World Department Store (“Tianjin Store”), Shenyang New World Department Store - Zhonghua Road Branch Store (“Shenyang Zhonghua Road Branch Store”), Wuhan New World Department Store- Qiaokou Branch Store (“Wuhan Qiaokou Branch Store”) and Harbin New World Department Store (“Harbin Store”). Along with the Christmas thematic decoration, the five stores will host a series of "How many horses can you spot?" activities. Customers can take photos of the Christmas decorations using different angles, those who shot all the six horses in one go will be offered gifts. Besides, customers can search and shoot Christmas horses on the posters and other promotional materials at various promotion spots inside and outside the stores, such as, VIP lounge and customer service centre, etc. to win the prizes. In addition, by uploading these pictures onto Sina Mini-blog of different NWDS’s stores, those with most creative ideas or have uploaded the highest number of photos will be rewarded with special Christmas privileges.

Besides the five stores with large Christmas decoration, the other 32 stores of NWDS will be holding different kind of thematic Christmas activities for customers to enjoy a joyful Christmas. For example, Bejing Liying Store will set up a 15-meter-high giant outdoor silver Christmas tree with a skating rink under the tree, where the store will be holding a series of celebrating activities, creating a snowy carnival ambiance. Zhengzhou Store will hold “Looking for the Prom Queen & King " competition, players who win the weekly talent contest can participate in the Christmas Eve Carnival Party where the best prom queen and king will be selected as the spokesperson of Zhengzhou Store for the print ads in 2012. Dalian Store is planning for "Who got the Christmas face?" activities. There will be a Santa Claus figure with a blank face in the store, customers can fit in their head onto the Santa Claus figure, and those who look the most alike with the Santa Claus can win prizes.

Mr. Philip Cheung, Managing Director and Executive Director of NWDS said, “The Company has been attaching great importance on promotion for special occasions, especially for Christmas, the most happy and blissful festival. This is the third extensive unified themed festival decoration since 2009. By utilizing the concept of "Christmas Merry-go-round", this Christmas we create a shopping environment with cheerful carnival ambiance, which aimed to recall the joyful childhood memories and dreams of the customers of different ages. At the same time, we wish every customer can record their most beautiful and happy moment when visiting our store. By organizing "How many horses can you spot?" events, we expect to bring more traffic to our stores, as well as encourage more customers to participate in the stores' holiday celebrating activities, making it a wonderful shopping experience and creating unforgettable pleasant memories in NWDS for each of the customer." 

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