(18 July 2011 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, implements the Company’s green development policy and mission actively for promotion of environmental awareness. “NWDS Green Rewards” was carried out successfully from 10 June to 19 June. The overwhelming response showed the successful promotion of environmental protection.

To preserve the Earth and raise public cognition on environmental protection, all 37 NWDS stores organized “Green Rewards” activity to promote green awareness by encouraging customers to attire with green colors or green elements when shopping at our stores. Participants were entitled to receive gift vouchers of NWDS or green gifts while VIP and Platinum VIP members were eligible for additional benefits or awards during the period of the campaign. In addition, all NWDS staff members were encouraged to attire with green colors to support the “Green Wear Day” on 10 June, spreading green concept into office as well as empowering the green synergy.

All stores of NWDS held a succession of green activities to echo with “NWDS Green Rewards”. Shenyang New World Department Store – Zhonghua Road Branch Store carried out a donation activity named “Create a blue sky for children”, staff members and customers donated a large number of children’s clothing and toys to Shenyang Children’s Welfare Institute. Wuhan New World Department Store – Hanyang Branch Store organized “Low carbon everyday, create a New World” activity, community leaders and 10 Wuhan environmental enthusiasts were invited to deliver speeches and share their experience on environmental protection with customers. Shenyang New World Department Store – Jianqiao Road Branch Store teamed up with the university in Shenyang to hold environmental creative works exhibition, encouraging students to use the waste materials to create environmental items. Customers were attracted by those creative environmental works displayed in the store, promoting environmental awareness effectively. Moreover, “The new environmentalism - exchange old T-shirt for a new one” activity was held by Wuhan New World Department Store – Qiaokou Branch store. VIP members who donated old T-shirts could redeem RMB100 T-shirt cash voucher, all old T-shirts were sent to charity.

Mr. Philip Cheung, Managing Director and Executive Director of NWDS said, “After the nationwide ‘Used Book Donation Campaign’ held last year, all stores of NWDS organized ‘NWDS Green Rewards” this year to raise customers’ cognition on environmental protection whilst offering customers to experience the enjoyment of environmental shopping. The campaign received overwhelming response. The traffic of all stores were increased by 17.4% as compared with the same period of last year, Harbin New World Department Store and Shanghai-Hong Kong New World Department Store – Pujian Branch Store ever recorded an increase of over 80% in traffic. In future, NWDS will continue to initiate different kind of environmental activities, building a better living environment for the next generation.”

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