New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is pleased to announce that NWDS launches exclusive brand strategy with the introduction of “N-only” symbol after the inauguration of large-scale rebranding program, offering customers an unprecedented shopping experience.

NWDS strives to explore fashion products and introduce a number of exclusive brands and designer labels. The launching of the symbol of “N-only” aims at differentiating the NWDS’s exclusive brands. “N” stands for “New World” while “N-only” means “the exclusive brands / products can only be found in ‘Fashion Gallery’ and ‘Living Gallery’ of NWDS within the located district”.

Starting from May 2010, brands and products sold on the counters with the symbol of “N-only” indicates that they are NWDS monopolies within the located district.

Mr. Adrian Cheng, Executive Director of NWDS, the Chief of this “N-only” program said, “After implementation of the comprehensive rebranding program last September, NWDS continues to pursue its commitment of ‘striving to reform to take the lead’ by inaugurating the innovative strategy of exclusive brands, bringing brand new shopping experience and premium privileged enjoyment to customers. Customers can shape up their personal wardrobes by utilizing the unique products of exclusive brands in NWDS, creating their own fashionable style as well as delivering their unique characterized image, fully tying in with our mission of initiating the new. NWDS will continue to introduce more exclusive brands and products and organizing innovative activities so as to provide the shopping experience of ‘Enriching Lives．Enhancing Characters’ to our customers, boosting the development of China department store industry.”

In line with the exclusive brand strategy, NWDS will organize various promotional activities regularly, including fashion shows of exclusive brands, image guidance courses and “N-only” style experiencing activities. In addition, product catalogues for “N-only” will be issued, and the latest information of “N-only” will also be provided to customers through newspapers, magazines, posters, sms and email, etc., so that customers can easily connect the symbol of “N-only” with NWDS.

Exclusive Brands Fashion Show, Check out the Latest Trend
“N-only” is dedicated to the fashion-savvy customers who want freedom of choice to express themselves in their own special way. Customers can be able to “Mix & Match” with our exclusive brands, dressing in their personal style so as to deliver a unique individual image. To lead the customers to be the pioneers of trend, Mix & Match fashion shows for exclusive brands will be organized in different stores of NWDS regularly. As the models of the shows, NWDS spokesperson will demonstrate the latest and the most popular style in “N-only”. Not only those runway models with perfect body figure can dress nicely, we believe that all customers have their own temperament and style, they all can spruce themselves up gorgeously as long as using NWDS’s exclusive brands to Mix & Match properly.

Upgrade VIP Experiences, Cater for Customer Needs
In addition, NWDS will launch a series of exceptional VIP services in line with the promotion of exclusive brands in order to satisfy and meet the needs of customers wholeheartedly. Our stores will organize “N-only” image guidance courses with the theme of “Mix & Match” for VIP members. Instructors will share the latest fashion intelligence with VIP members, inspiring them to dress in their extraordinary taste and match with their personal style.

The implementation of “N-only” program starts from May 2010 in 4 stages. Harbin New World Department Store, Beijing New World Liying Department Store, Wuhan New World Department Store – Qiaokou Store, Wuxi New World Department Store and Kunming New World Department Store will pursue in the first stage, while other stores will deploy in phases within this year.

- End -