New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, received great response from citizens for NWDS’s “Dancing Butterfly in Spring, Happiness filled with NWDS” CNY decoration and photo competition. Customers including lovers, families and groups of friends had experienced a cheerful CNY at NWDS. The five branch stores located at the five chief cities of NWDS, Beijing, Shanghai, Wuhan, Shenyang and Harbin, had used united theme for CNY Decoration in which aroused the curiosity of citizens and people kept coming in streams. Since the decoration was filled with good fortune items, young people were attracted to circle around the golden decoration covered with peach blossom, wishing to enjoy a good relationship as well as love fortune for the coming year. Lovers and families passed through the reddish arched doors which symbolized good luck, expecting to have prosperity for the next year. Moreover, the decoration with pairs of butterfly represented sweet couples. Since 14 February is the western Valentine's Day, a lot of lovers specially visited NWDS’s stores to watch the beautiful decoration as well as celebrating the romantic day.

To promote the CNY decoration, NWDS launched the photo competition which received great support and favors from citizens. Many people took photos at NWDS for its special decoration and over 4000 participants joined the photo competition, showing a great interest from customers for NWDS’s CNY decoration and its photo competition as well as expressing their sharing of happiness with others. Participants of the photo competition had created different funny poses like heart shape hand poses from lovers, groups of friends stood in one line along the arched doors and jumping poses from youngsters, which made NWDS full of dynamic and joyful atmosphere.

The final winners of Gold Award, Silver Award, Bronze Award and 10 Honors Awards will be selected by the judge formed by professional groups and public vote from the last 28 photos at the photo competition. The assessment will be 70% from professional groups and 30% from public vote. Moreover, awards for “The Most Intimate Lover”, “The Most Affectionate Family” and “The Most Harmonious Friend” will be selected by professional groups.

The public vote will be started from 5 March to 14 March and all voters will have a chance to win great prizes. Customers can get the vote tickets at cashiers or service counters and drop the vote tickets into the collection boxes after filling all related information. The vote tickets will be used for lucky draw and the winners will receive coupons of RMB 688. If the winners are VIP or platinum VIP members, they can gain extra coupons of RMB 188 and RMB 288 respectively. If the customers submit their purchase receipts from NWDS together with the vote tickets, the winners of customers, VIP members or platinum VIP members can additionally get extra coupons of RMB 88, RMB 188 and RMB 288 respectively. The result of the photo competition will be announced on 18 March 2010 and will be posted at www.nwds.com.hk and websites from the branch stores.

Mr Adrian Cheng, Executive Director of NWDS, said, ‘It was my pleasure to see people celebrating a happy CNY and romantic Valentine’s Day at NWDS. It was the first time of NWDS to introduce a large-scale decoration with united theme which successfully attracted the attention from customers, created topic in the market as well as offering fabulous festival atmosphere at stores. We will continue to launch more creative and diversified activities and customer-oriented quality services to satisfy customers’ pursuance of unique style of life enjoyment. In this way, our customers can share sweet and happy life moments with their beloved while they are enjoying their shopping, really delivering the trendy lifestyle of “Enriching Lives, Enhancing Character” that is promoted in our rebranding campaign. After the result announcement of the photo competition, NWDS will have an “Outstanding Photo Exhibition” at the designated branch stores to share the happy life moments with all customers. Finally, I wish all customers good health and good luck in the year of tiger.”

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