New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 0825), one of the largest owners and operators of department stores in the PRC, is pleased to announce its strong retail sales performance for the whole chain during the period of Christmas and New Year’s Eve from 22 to 31 December 2007. Its overall same store sales growth reached 29%* and its retail sales in December achieved a year-on-year growth of 21%*.

Mr. Adrian Cheng, Executive Director of NWDS, said, “Leveraging on the positive consumption sentiment generated by the booming economy in China, the Company recorded robust growth in same store sales. Coupled with our new stores opened in prime locations in major PRC cities, the retail sales also achieved a strong growth. To capture the ever-increasing consumption power in China, the Company will continue to look for expansion opportunities in cities with high growth potential.”

Mr. Philip Cheung, Executive Director and Managing Director of NWDS, added, “During this festive season, the Company organized a series of joint promotions with reputable banks and concessionaires, which attracted numerous customers to the stores and boosted sales. With our strong brand recognition across China, the Company will remain optimistic in expanding its VIP customer base as well as its store network.”

*Unaudited figures

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