In June 2011, the trade union of the Company’s Shanghai area granted urgent relief money to employees of the nine stores in Shanghai who were facing special difficulties. A total of 35 employees received relief from this activity. In May 2011, stores in Northern District initiated to raise the medical expenses for the hospitalized daughter of our employee of Administrative Department of Lanzhou Store. Employees actively responded to such call and offered financial aid for the medical expenses.

NWDS placed “General Manager Mail Boxes” at the staff canteens of all stores and offices and set up an email inbox to create an efficient, democratic and innovative working atmosphere. Dedicated personnel are assigned to periodically collect, record, follow up and reply to correspondence in the mail boxes and the email inbox to stay in touch with the voice of the staff. At the same time, the Company launched the “NWDS New Culture: Creative Operation Concepts Reward Program”, which lasted from May 2011 to September 2012. During this Program, the Company conducted creative concept consolidation activities on different subjects in different periods and give corresponding rewards to pre-eminent proposals. The activities gave all staff opportunities to voice out their thinking, contribute their wisdom and grow with the Group.

In line with the new NWDS culture of “Borderless Communication with True Words; Endless Innovation with New Approaches”, NWDS organized various activities to enhance communication and encourage creativity among employees. In August 2011, the NWDS carried out a competition to share and acknowledge excellent marketing programs, in which a lot of outstanding cases were selected. The event also inspired employees’ creative thinking by recognizing outstanding marketing cases and the communication and exchanges among candidates from different regions during the process.

On 13 June 2011, the Company hosted an event in Guilin in recognition of outstanding trainers, at which trainers from all stores gathered together and received their rewards. A total of 68 awards were granted at the ceremony as recognition of the efforts of all the trainers to maintain the operation and service quality of stores nationwide, including “Outstanding Authorized Trainer Awards”, “Outstanding Unauthorized Trainer Awards”, “Annual Diligence Awards” and “Best Region Training Management Awards”. In addition, stores in different cities such as Shenyang, Shanghai, Chengdu and Tianjin conducted various staff contests, including selection of outstanding employee and cashier contest etc., recognizing and rewarding the contribution of staff in different sectors.