Amblyopia, a common ailment around the world, afflicted over 10 million children in China. NWDS jointly organized “Bright Future Action- A New World for Children with Amblyopia” with China Children and Teenagers’ Fund to extend this charity project from Hong Kong to cities in Mainland China. The year-long project programme kicked off on 16 November 2007 at Beijing’s Great Hall of the People. All NWDS stores served as activity platforms for promotion and dissemination of knowledge on amblyopia. Donation boxes were placed in store to raise fund for needy children.

During Christmas season in 2006, Harbin New World Department Store co-organized a charity sale, “Childhood Dream Comes True” with UNICEF, aiming to raise fund to finance basic education for children living in poverty regions in China. Harbin Store collected around 1,000 items of men’s and women’s apparel in total from major suppliers and set up special sales counters. Customers could write down words of blessings for poor children on a “Heartwarming Message Board” specially mounted on site. All blessings and proceeds from charity sale were donated to UNICEF. In addition, Beijing New World Department Store held a meaningful event, “Fortune Comes to Wishing Well” from December 2006 to March 2007. All coins collected were subsequently donated to a special UNICEF fund in aid of AIDS orphans.

"The 7.30 MSF Day" was unveiled in May 2007 with the slogan of "Let's Donate a Day's Income and Volunteer for MSF", the organization invited the public to donate a day's income to support the worldwide medical relief work of MSF. It was generously supported by over ten thousand citizens in the territory, in which 229 public, private companies and the government departments (16 of them were government departments and donors) had participated. Until 30 July 2007, the event raised more than HK$ 4 million. As the key sponsor of the event, NWDS has raised HK$300,000, together with the donations raised by the New World Group, a sum of $520,000 was raised from the whole Group. In 2007, more than 2,000 staff members responded with donations in support of the MSF Day. New World Group thus became the corporation with the highest number of participants. At the same time, the Group was the top corporate fundraiser for MSF Day for the second consecutive year. The Group would continue to collaborate with MSF to care for those who are sick and unfortunate.

"MSF Day 2007", the annual fund-raising campaign of MSF Hong Kong was held on 30 July 2007. The kick-off ceremony was held at Discovery Park, Tsuen Wan on 27 May 2007. With the slogan of "Let's Donate a Day's Income and Volunteer for MSF", guests from different walks of life urged the public to donate a day's income to support the frontline medical relief work of MSF. New World Group has been the supporter for MSF's work ever since 2006. It has also become the top corporate fundraiser for "MSF Day" in the same year. In 2007, NWDS responded without any hesitation. It became the key sponsor of "MSF Day" to demonstrate its overwhelming support to the organization's humanitarian work.