In 2012, NWDS became the key sponsor for "MSF Day" and the biggest institutional donor to the campaign for the sixth consecutive year. The Company together with New World Group appealed to all local and regional employees for donating their one day’s salaries to “MSF Day 2012”. With enthusiastic support from employees, a total of HK$446,780 was raised, of which HK$400,000 was contributed by NWDS. In order to enhance our employees’ understanding about MSF, the Company jointly co-organized a staff sharing sessions with MSF in Beijing in June 2012. Through sharing different real stories of rescue, employees were very impressed by the relief work of MSF. By MSF relief workers, employees’ enthusiasm was transformed into real contribution to aid the needy. Via MSF, our employees’ donations constituted a real contribution in the provision of aid to populations in need.

Stores actively organized elderly and children visits during festivals to echo with the Company’s sustainability agenda of caring the community. During Mid-Autumn Festival and Double Ninth Festival, stores in Shanghai and Ningbo formed volunteer teams to visit the home for the elderly and delivered festive gifts such as moon cakes.

With the elements of arts, fashion, environmental protection and charity, nine stores of NWDS in Shanghai joined forces with China Environmental Protection Foundation to donate over a thousand new clothes to Guizhou villagers. Collaborating with Fairwhale, old clothes were rejuvenated into fashionable home deco items. A charity fashion show was conducted and additionally, a charity auction was held in April 2011 supplemented with an on-site donation.

On 21 January 2011, stores in Wuhan jointly organized the “Delivering Hope, Blessing the New Year” activity for the improvement of playground and sports facilities of Ganquan Primary School. A total of RMB110,000 was collected for the playground construction of the school.