NWDS has cooperated with about 26 non-profit organizations all over the country to hold a nationwide hula hoop themed Christmas party, “Merry Hula Hooping Christmas”, in 2014. More than 260 volunteers from all stores participated in the event, contributing over 660 service hours and benefiting over 860 children. The event is an extension of the “Sports” portion of the “@Dream Sustainable Development Program” and aims to craft a merry and warm Christmas for under-resourced children and enhance their physical fitness through interesting sports activities.

Adhering to the spirit of “giving back to society”, NWDS firstly title-sponsors the “NWDS Sowers Action Challenging 12 Hours Charity Marathon 2014”. Entering its 16th year, the marathon has recruited over 2,220 runners to challenge the Wilson Trail and the MacLehose Trail, and raised a record-breaking HKD2.7 million for under-resourced high school students in Mainland China. NWDS supports the marathon in the form of running in the marathon, rendering voluntary services, and making a donation of HKD0.45 million in total. NWDS especially organized the “Half-Hour Parent-Child Sowers Action Hunt Challenge” at all stores on the same day of the marathon to recreate its excitement for Mainland customers. Making use of Weibo, WeChat, physical stores and other online and offline platforms for promotions, over 450 family teams of approximately 1,000 people were recruited.

10 Stores in the South Eastern China Region collaborated with SAIC Motor Corporation in June 2013 and organized a charitable dinner themed “Exchange‧Love”, in which more than RMB100,000 was raised to subsidize school bus purchase in poverty areas.

NWDS stores organized a large scale donation campaign in March to demonstrate its selfless devotion. NWDS stores in Northern China Region and Central Western China Region held the“Care for Schoolchildren” Campaign from 8 to 24 March to encourage customers donate books, stationaries, notebooks, computers and chesses to under-resourced schoolchildren. In response to the “World Autism Awareness Day” on 2 April, stores in South Eastern China Region launched the “Love Makes the Sky Blue” Donation Campaign from 22 to 31 March. In addition to the donation, the Company especially arranged a splendid caring meal for children from the Autism Welfare Center on 31 March. The campaign has successfully collected approximately 20,000 pieces of school supplies while about RMB 35,000 donations were raised by stores in South Eastern China Region. Materials collected have been donated to relevant charitable organizations and schools for further distribution to the schoolchildren-in-need. The overwhelming result did not only demonstrate customers’ endorsement and recognition in NWDS’ sustainability initiatives, but also successfully motivated customers to render support to under-resourced schoolchildren while promoting resource recycling.