NWDS stores organized numerous caring activities for children in June. Anshan New World Department Store held the “"I'm Happy" 6.1 Children's Day Drawing Competition” on 1 June and awarded 35 prizes including champion, 1st runner-up, 2nd runner-up and merit awards to the winners. The awardees were happy to receive special prizes. Wuhan New World Department Store, on the other hand, organized the "Give Children a Bright Future" Donation Campaign on 22 June. Air-conditioners and study tools were donated to Wuhan Children Welfare Center in hope of improving the conditions of living and studying of orphaned and physically handicapped children at the Center, rendering more love and care to the children. Tianjin New World Department Store assisted Ciwawa Caring Association to organize the "Our Love is Strong" large-scale charity sale to raise fund for children who have "Osteogenesis Imperfecta". The two-day activity was filled with enthusiasm and organized in good order. Apart from that, media organizations such as "Bohai Morning Post", "Metro Express Post" and "Daily News" reported the charity sale as well.

During springtime in 2009, a charity event called "Sharing Warmth‧Fill Each Home with Blessings" was launched by all Ba Li Chun Tian-branded department stores, collected over a thousand winter clothing. On 13 Feb 2009, staff representatives from Hong Kong New World Department Store- Shanghai Wujiaochang Branch Store presented the winter clothing and healthy food especially prepared for the elderly in the elderly home in Wujiaochang Street. Staff representatives chatted with the elderly and tidied up their room, bringing warmth and care to the elders.

"MSF Day 2009" was launched in June 2009 with the slogan "Let's donate a day's income and volunteer for MSF". The public were encouraged to donate a day's income to support the worldwide medical relief work of MSF. The event raised around HK$3 million. NWDS was the key sponsor for the campaign for the third consecutive year. With over 22,000 staff participated in the event, New World Group raised HK$480,000 for MSF Day 2009.

Many of our stores organized charitable activities for the 1st anniversary of Sichuan earthquakes. Wuhan New World Department Store- Qiaokou Branch Store co-organized the 5.12 Candle Light Charity with Southern City Daily and New Life Weekly of Changjiang Press Group and attracted participation from around 1,000 customers and kind-hearted public. Beijing New World Department Store jointly held 5.12 Earthquakes 1st Anniversary Charity Sales with “Li Lian Jie One Fund” and raised around RMB200,000 through charity sales of Jiangzu handicrafts. Chongqing New World Department Store held a "Charity Sale of Concert Ticket of Andy Lau in 2009" in April 2009 and raised a total of RMB19,200 for a primary school in Chongqing that was severely damaged by the Wenchuan earthquake, so as to assist the development of the school and improve the conditions of the study environment.