Massive earthquakes struck Sichuan on 12 May 2008. Pitching in on disaster relief, NWDS mobilized over 30 stores in 17 cities for a host of joint relief efforts. Charity sales, donation of sales proceeds and blood donation stations and donation boxes were set up at our stores nationwide. In addition, we transported relief supplies to devastated areas and co-organized subsidized education. Our staff at stores also initiated internal fundraising. RMB 860,000 collected was subsequently donated to Chengdu Red Cross. Besides, Chengdu New World Department Store organized an earthquake victims consolation gathering to raise funds for staff affected and their families.

MSF Day 2008 was kicked off in April 2008 with enthusiastic support from all walks of life. Participants wore the "MSF Day Badge" together to show their commitment of donating a day's income to MSF, which was equivalent to volunteering for one day. MSF Hong Kong raised a total sum of over HK$ 2.5 million for the event. NWDS was the principal sponsor for MSF Day for the second consecutive year. Over 3,800 staff members joined the event and a sum of HK$300,000 was raised. NWDS will continue to support the meaningful front-line global relief work of MSF.

New World Department Store was the key sponsor for "MSF Day" for the first time in 2007. In 2008, NWDS once again supported this charitable cause and became the key sponsor for "MSF Day 2008", demonstrated our support to the organization's humanitarian work. The kick-off ceremony of the event was held at City Walk, Tsuen Wan on 20 April 2008. With the slogan of "Let's Donate a Day's Income and Volunteer for MSF", guests from different walks of life urged the public to donate a day's income to support the frontline medical relief work of MSF.

"The 7.30 MSF Day" was unveiled in May 2007 with the slogan of "Let's Donate a Day's Income and Volunteer for MSF", the organization invited the public to donate a day's income to support the worldwide medical relief work of MSF. It was generously supported by over ten thousand citizens in the territory, in which 229 public, private companies and the government departments (16 of them were government departments and donors) had participated. Until 30 July 2007, the event raised more than HK$ 4 million. As the key sponsor of the event, NWDS has raised HK$300,000, together with the donations raised by the New World Group, a sum of $520,000 was raised from the whole Group. In 2007, more than 2,000 staff members responded with donations in support of the MSF Day. New World Group thus became the corporation with the highest number of participants. At the same time, the Group was the top corporate fundraiser for MSF Day for the second consecutive year. The Group would continue to collaborate with MSF to care for those who are sick and unfortunate.