On 7 July 2013, NWDS became the key sponsor of the “MSF Day” organized by Médecins Sans Frontières for seven consecutive years. NWDS mobilized over 25,000 staff in Hong Kong and China to participate in the MSF Day 2013 to donate their one day’s salaries, which is equivalent to be a MSF volunteer to assist carrying out global medical aid work for one day. With the enthusiastic support of the staff, HK$450,000 has been raised this year in only a few days, showcasing the kindness and generosity of NWDS employees.

In April 2013, an earthquake of magnitude 7.0 on the Richter scale struck Ya’an, Sichuan Province, taking away tens and thousands of lives and destroying countless homes. Our employees have taken immediate action by raising a generous donation of up to RMB480,000. And the proceeds raised went to Shenzhen One Foundation to help the earthquake victims. In addition, Nanjing store, Chongqing Store and stores in Wuhan organized commemorative activities respectively, in which the touching ambience moved the pedestrians and attracted them to join our loving force voluntarily.

In 2012, NWDS became the key sponsor for "MSF Day" and the biggest institutional donor to the campaign for the sixth consecutive year. The Company together with New World Group appealed to all local and regional employees for donating their one day’s salaries to “MSF Day 2012”. With enthusiastic support from employees, a total of HK$446,780 was raised, of which HK$400,000 was contributed by NWDS. In order to enhance our employees’ understanding about MSF, the Company jointly co-organized a staff sharing sessions with MSF in Beijing in June 2012. Through sharing different real stories of rescue, employees were very impressed by the relief work of MSF. By MSF relief workers, employees’ enthusiasm was transformed into real contribution to aid the needy. Via MSF, our employees’ donations constituted a real contribution in the provision of aid to populations in need.

In July 2011, NWDS became the key sponsor for “MSF Day” for the fifth consecutive year. With over 26,000 staff participation, New World Group raised a total of HK$480,000 for the event.