NWDS has been actively involved in social welfare activities and has participated in a large number of charitable events taking place in Mainland China and Hong Kong. The Group's effort has been widely endorsed by our customers and the public, and was repeatedly awarded the “Caring Company” logo.
Various stores donated clothes to Red Cross in Wuhan, child welfare center in Shunyi District, Beijing and home for the elderly in June to August 2010. Six stores in Wuhan organized a clothes donation ceremony to donate clothes valued at RMB 348,447.
Used Book Donation Campaign" was carried out in all NWDS stores in June. Over 71,000 collected books were donated to schools in remote mountainous regions or charitable organizations to promote resource recycling and environmental protection. Moreover, the campaign cultivated a reading atmosphere and provided more opportunities to young people who thirst for knowledge, helping them to broaden their horizons.
In December, six stores in Wuhan, Changsha New World Trendy Plaza and Lukadilong Menswear jointly held a charity sale named as “Kindling Hopes at Christmas”. Proceeds from which were donated for the construction of a “Project Hope” primary school.
In order to help the disabled, enabling more poor cataract patients to recover their eyesight, six NWDS stores in Wuhan, including Wuhan New World Department Store, Wuhan New World Trendy Plaza, Wuhan New World Department Store- Wuchang Branch Store, Wuhan New World Department Store- Qiaokou Branch Store, Wuhan New World Department Store- Xudong Branch Store and Wuhan New World Department Store- Hanyang Branch Store, together with Wuhan Disable Welfare Foundation organized "Helping the Disable, Gathering Generosity" –Free Operation Campaign Offered to Thousands of Cataract Sufferers from 1 August to 31 October 2009. Donation boxes and leaflets were placed at designated cashiers in the six NWDS stores in Wuhan to promote the event, encouraging the customers to donate.
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