The “Clear Weather, Refreshing Stores” campaign was launched in all NWDS stores in December 2013. We called upon customers, employees and the community to say no to smog and take prompt actions to improve air quality. During the campaign, nature experiential areas were set up in all stores, while entrances and sitting areas were decorated with potted plants and vertical greening. There were also small potted plants at concessionaire counters to absorb air-borne hazardous substances, creating a green shopping environment for customers.

To promote green office environment and paperless operation, Hong Kong New World Department Store – Shanghai Chengshan Branch Store organized two office automation system training sessions in September 2013. The courses included demonstration video, presentations by professionals and practical exercises to enable colleagues to quickly familiarize with the system. Automation is a good way to improve office efficiency and lessen printing demand, therefore, it plays an important role in reducing the carbon footprint associated with office operation.

"NWDS Green Mid-Autumn Festival - Moon Cake Box Recycling Campaign" was held from September to October, which gained enthusiastic response from customers, and collected a total of about 5,800 moon cake boxes, promoting resource recycling successfully. All the moon cake boxes collected from customers have been sent to recyclers for further processing and the proceeds gathered were donated to charitable organizations. In order to enhance public awareness on resource recycling, themed information boards were displayed in all stores to introduce recycling condition of scrapped metal in the China during the campaign period.

In August, Chengdu New World Department Store and Wuhan New World Department Store - Hanyang Branch Store held barter activities respectively to promote low-carbon lifestyle. The event in Chengdu Store received tremendous support from its staff and had gathered nearly 100 items in total. In addition to applying rating system to all the items, the store also held an auction for some of the popular items. For Wuhan Hanyang Branch Store, its outdoor plaza not only became a hot spot for the traders, a rich variety of goods on display attracted a large number of passers-by to take part into the event.