Environmental Protection has always been a core task in the Group's sustainable development agenda. The Company executed various green measures on operations level, including recycling and reuse of disposable items, reduction of food waste and energy conservation. On the other hand, we encouraged our staff and customers to adopt green lifestyle by taking part in environmental protection activities supported or initiated by the Group.
To tie in with its parent company, New World Group’s commitment on sustainability, and advocate for water resources preservation, NWDS held the “Beauty of Water” Photography Contest from 7 to 23 September 2012 at all its stores across the nation. Participants can capture anything related to water to highlight the significance and magnificent of water resources in different environment, promoting the appreciation of “Beauty of Water” through camera. The activity received enthusiastic response from the customers and attracted around 22,000 people to enter the Contest and over 130,000 people to take part in the voting.
On International Children's Day, a spectacular Children Green Fashion Show was carried out in Changsha New World Department Store, which attracted more than 60 participants. Participating children designed their own cartoon image and put on costumes made of newspapers, environmental bags, plastic and other disposal materials. Besides celebrating International Children's Day, the event promoted the spirit of "Green New World" and encouraged public to participate in recycling. In addition, the staff of Harbin New World Department Store formed a volunteer team to support International Children's Day - Love Sports Day organized by the Harbin Disabled Persons' Federation, serving autistic children with love and care.
In order to enhance staff's awareness on environmental protection and to advocate for a green working environment, NWDS organized the "Let's Go Green" planting competition at all stores and offices from November 2011 to June 2012. Employees were encouraged to upload photos of their growing plants to NWDS weibo, so as to share their achievements with the public and to further promote the green message. The event received overwhelming response from staff.
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