June1993
NWDS officially established in Hong Kong, with an office set up in Central.
January1994
Officially adopted the logo that symbolises “spreading wings to soar”, which has remained in use ever since.
November1994
Opened the first NWDS store in the mainland – Wuhan Store, and anchored at six Chinese cities, namely Shenyang, Wuxi, Harbin, Tianjin, Ningbo and Beijing over the next four years.
July1998
The Group’s 70,000 sq.m. flagship store – Beijing Store opened.
August1998
The mainland office was set up in Guangzhou.
April1999
Hong Kong New World Department Store opened in Tsim Sha Tsui; the official website www.nwds.com.hk went live in the same month.
July2001
The mainland office was relocated from Guangzhou to Shanghai.
December2001
The first “Ba Li Chun Tian” branded store opened in Shanghai, marking the Group’s official landing onto the Shanghai market.
January2002
Established the suppliers’ club “New World Net”; luncheon meetings or tea receptions were held in six Chinese cities in July.
December2002
Launched the all new VIP-IC card in the mainland, which enabled customers to accumulate bonus points and redeem premiums across different stores.
August2003
Joined hands with Industrial and Commercial Bank of China and launched the "Peony New World Credit Card" – the very first co-branded credit card rolled out by a department store chain in the mainland – to offer shopping privileges and credit functions on.
September2004
Beijing Store celebrated its sixth anniversary and organised the “60-hour Non-stop Mega Sales” campaign, which created the record of the longest operating hours in the industry at the time.
May2005
Founded NWDS Management Academy to offer professional training to staff members at various levels.
July2006
Qualified as an authorised Olympic retailer by the Beijing Organising Committee for the Olympic and set up official licensed product retail outlets in ten NWDS stores.
October2006
Shanghai Huaihai Branch Store garnered the title of “Jing Ding Specialty Department Store” by the Chinese Ministry of Commerce, and became one of the top 14 superior department stores of China.
July2007
The Group was listed on the Main Board of the Stock Exchange under the stock code of 825, and raised net proceeds of about HK$2.6 billion.
November2007
Jointly initiated the charity campaign “Bright Future Action—A New World for Amblyopic Children” with China Children and Teenagers’ Fund, and held a kick-off ceremony at Beijing’s Great Hall of the People.
June2009
Launched the nationwide rebranding programme and introduced the new operations modes of “Fashion Gallery” and “Living Gallery” with the precise positioning of “Enriching Lives · Enhancing Character” to bring mainland consumers a novel shopping experience.
February2010
Established NWDS Environmental Committee to formulate the overall green policies and directions.
September2011
Held the “Super Stars’ Memorable Collections Exhibition” to showcase over a hundred items of Hollywood superstars in NWDS stores in five Chinese cities.
March2012
Rolled out the all new VIP system and the VIP members’ website; new functions included spending record checking, card-free bonus point accumulation, as well as online card application and renewal, etc.
October2012
The Group clinched the honour of “Citation for Excellence in Mainland Marketing” in the “HKMA/TVB Awards for Marketing Excellence” for the second consecutive year.
December2012
The Group was named “Asia’s 200 Best Under A Billion” by Forbes for the fifth consecutive year.
March2013
Founded the private label LOL Concept Shop and opened the first LOL outlet in Shanghai.
April2013
Founded NWDS Volunteer Team and organised the first nationwide thematic volunteering activity—“NWDS Tutoring Programme”.
July2013
Rolled out “@Dream Sustainable Development Programme” to help over 7,000 under-resourced children to improve their talents in music and sports.
July2013
Supported “7.7 MSF Day” as the key sponsor for the seventh year in a row and raised a total of over HK$2.48 million over the years.
December2013
“Project Feipeng - Core Talents Nurturing Plan” organised by NWDS Management Academy won the title of “Top 20 China Corporate Training Programme”.
October2014
Launched NWDS’ WeChat official account to work side by side with the official Weibo platform to promote online marketing.
December2014
Published the first standalone sustainability report, acting as a forerunner amongst the department store chain operators in the mainland.
November2015
Title-sponsored the “Sowers Action Challenging 12 Hours Charity Marathon” for the second year in a row, making a charitable donation of HK$0.9 million in total over two years' time.
September2016
Reformed the VIP member card system by re-categorising VIP members into four levels; integrated cross-industry resources to optimise their privileges and rolled out level upgrade mechanism.
November2016
Introduced the “New Territories 88” street zone to Nanjing Store to realise the “One Store, One Strategy” operations strategy; the store won the title of “Best Stores in China 2016”.
June2017
Received the accolade of “Best Investor Relations Company (Hong Kong)” from Corporate Governance Asia for the fourth year in a row.
August2017
Shortlisted quality post-85s core staff to form “NWDS New Community” to perfect the Group's talent cultivation system.
November2017
Rolled out “New Lab” on NWDS’ WeChat official account with Beijing and Shanghai stores as pilots to launch limited edition items during “Double 11”.
December2017
Garnered the fourth Gold Award in the category of “Environmental, Social and Corporate Governance” at “The Asset Corporate Awards”.
December2017
NWDS Management Academy was accredited as “China’s Best Corporate University” for the fifth consecutive year by the Overseas Education College, Shanghai Jiao Tong University; and listed as “CCFA Top 10 Corporate Universities” by China Chain Store and Fran
March2018
Received the “Caring Company” logo from The Hong Kong Council of Social Service for the tenth time.
April2018
To celebrate the Group’s 25th anniversary, marketing campaigns themed “immense love for customers” were rolled out in all NWDS stores.
June2018
A total of 1,156 talents were trained under the Group’s trio of career advancement initiatives over the years.
